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Most observers had expected the 1956 Series 121/122 (Amazon) with its pleasant contemporary styling to replace the 544, but the old standby’s reputation was so strong and its goodwill so entrenched that it would be built until 1965. Its ultimate replacement was the angular 140 Series introduced in 1966. But Volvo wanted to offer a luxury option for those buyers who were getting a little older or more affluent. And management was also aiming to attract new upscale clients such as doctors, lawyers, dentists and business owners, people who may be considering a Mercedes or Jaguar, or perhaps a Buick. Volvo’s answer to meeting these rising aspirations and attracting new clients was the 164 four-door sedan introduced at the Paris Auto Show in 1968 as a 1969 model. True to its Swedish roots the 164 eschewed opera windows, vinyl tops or excessive chrome. It was a Volvo after all, with all the rational good taste the brand was known for.

United statesFrance generalVolvo coNorth americansParis auto showஒன்றுபட்டது மாநிலங்களில்பிரான்ஸ் ஜநரல்வால்வோ இணைவடக்கு அமெரிக்கர்கள்பாரிஸ் ஆட்டோ காட்டு