Walmart and TikTok have announced that they are teaming up to conduct the first pilot test of a new shoppable product experience on the social video app in what will be a first on TikTok in the U.S., per a press release by the retailer.
A special event called the Holiday Shop-Along Spectacular will be hosted on TikTok the users will be able to buy Walmart s fashion items without having to leave the app during a livestream.
The event will take place on Friday, Dec. 18 at 8 p.m. EST on the Walmart profile page on TikTok.
A new shoppable product
Walmart, TikTok plan shoppable livestream; Affirm and HomeAdvisor partner
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Shoppable Walmart Fashion is Getting a Runway Moment on TikTok
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Walmart to pilot test livestreamed video shopping on TikTok
Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may recall, had planned to invest in TikTok when the app was being threatened with a ban from the U.S. market unless it sold its U.S. operations to an American company, per a Trump administration executive order a ban that’s now on pause after multiple legal challenges. Walmart’s interest in TikTok, however, has not waned. The retailer, though seemingly an odd fit for a social network, had seen the potential to attract a younger online consumer through video and, in particular, livestreamed video.