Alshaya group and the Walt Disney company middle east bring Disney store shop-in-shop to MENA region zawya.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from zawya.com Daily Mail and Mail on Sunday newspapers.
Alshaya Group to bring Disney Shop-in-Shop concept to Mena
DUBAI, December 14, 2020 The Alshaya Group - one of the world’s leading brand franchise operators - and The Walt Disney Company Middle East have announced a five-year multi-market plan which will see the roll-out of the Mena region’s first ever Disney store ‘Shop-in-Shop’ concept. The new agreement gives Alshaya exclusive rights in the Middle East to open Disney store Shop-in-Shop locations, in which there will be a curated selection of Disney store products – including costumes, clothes, toys, collectibles and home goods from Disney’s iconic characters and movies. The products will become available from mid-next year across Alshaya-operated Debenhams and Mothercare stores, and online through the stores’ e-commerce sites.