By Syndicated Content
By Jonathan Stempel
(Reuters) â McDonaldâs Corp was sued on Thursday for at least $10 billion by two companies owned by media entrepreneur Byron Allen, who accused the fast-food chain of racial discrimination for not advertising enough with Black-owned media outlets.
The complaint filed in Los Angeles County Superior Court said McDonaldâs violated federal and state civil rights laws through its âracial animus and racial stereotypingâ in allocating ad dollars.
According to the complaint, Chicago-based McDonaldâs has refused to advertise with Allenâs Entertainment Studios Networks, which owns several lifestyle channels, or his Weather Group, which owns The Weather Channel.
McDonald s Sued For $10 Billion Over Alleged Discrimination Against Companies Owned By Blacks McDonald s Sued For $10 Billion Over Alleged Discrimination Against Companies Owned By Blacks The lawsuit argues that McDonald s spent approximately $1.6 billion on television ads in the United States in 2019 but only 0.31 per cent of that went to Black-owned media.
This suit was filed by two companies: Entertainment Studios Networks Inc. and Weather Group LLC. (File)
Washington:
Two companies owned by a Black US business mogul have sued McDonald s alleging the fast food giant discriminates again Black-owned media companies.
The suit was filed in Superior Court of California and seeks $10 billion in damages.
Black Media Mogul Allen Alleges Advertising Bias in Suing McDonald’s for $10 Billion
McDonald’s Corp. was sued on Thursday for at least $10 billion by two companies owned by media entrepreneur Byron Allen, who accused the fast-food chain of racial discrimination for not advertising enough with Black-owned media outlets.
The complaint filed in Los Angeles County Superior Court said McDonald’s violated federal and state civil rights laws through its “racial animus and racial stereotyping” in allocating ad dollars.
According to the complaint, Chicago-based McDonald’s has refused to advertise with Allen’s Entertainment Studios Networks, which owns several lifestyle channels, or his Weather Group, which owns The Weather Channel.