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490 Views Rainbow Group has detailed the launch of a new global marketing and licensing strategy for its international hit series, Winx Club, as it looks to target the young adult audience through fashion, accessories, beauty, and make-up. Winx Club has been a global ratings success for the Italian content studio since its debut back in 2004, with each new series landing further broadcast partners to help make it one of the leading girls’ properties on the international scene. Alongside the global strategy aimed at kids, Rainbow’s in-house design team has created a variety of differing style guides and a look-book to support its enhanced global strategy for consumer products focusing on teenage girls and the 20-something female audience, with initial specific focuses on fashion, accessories, beauty and make-up. 

Rainbow groupWinx clubWinx sagaவானவில் குழுவிங்க்ஷ சங்கம்விங்க்ஷ சாகா