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Pandemic-hit Swiss luxury watchmakers set sights on Chinese market Xinhua | Updated: 2021-04-11 07:43 A staff member shows a limited-edition Swiss watch at the Lifestyles exhibition area during the second China International Import Expo (CIIE) in Shanghai, East China, Nov 6, 2019. [Photo/Xinhua] GENEVA - For centuries, Switzerland has been world-renowned for its cheese, chocolate and watches. However, the latest developments in technology coupled with changing consumer demand appear to force the Alpine country s makers of luxury timepieces to reinvent and innovate if they want to stay on top of the market. At this year s digital Geneva edition of Watches and Wonders a trade show of the international watch and jewelry industry 38 of the world s top watchmakers show off their latest and best designs between April 7 and April 13. They include Rolex, TAG Heuer, Cartier and Patek Philippe.

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