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Share this article LONDON, Jan. 22, 2021 /PRNewswire/ Hisense, one of the world s leading consumer electronics and home appliances brand, today launched its Live Bold digital and retail campaign with a bit of a difference featuring partner club Paris Saint-Germain. Paris Saint-Germain players Presnel Kimpembe , are seen gathered in the Hisense Showroom surprising unsuspecting customers, though fans will spot that the players do not look as they usually do. Rather they are seen in miniature form, acting as the consumers guide to making the smart and bold choice – purchasing one of Hisense s diverse range of TVs and home appliances. Live Bold  celebrates Hisense s uncompromising quality and a focus on the details that are built into every one of the brand s innovative products, the campaign sees some of the club s top players demonstrating product features that make the difference to customers everyday lives

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