Good content eludes theatres even as OTT players up the ante
January 15, 2021
OTT platforms kick off new year with strong line-up of movies, originals and web series Even as theatres are struggling to pull audiences back to cinemas amid health concerns and the dearth of fresh content, over-the-top (OTT) players are upping their content game.
They are coming up with a strong line-up of Hindi and other Indian language movies in addition to the ever-increasing list of platform originals and big star-cast web series.
OTT players kicked off 2021 with a bang. From Arjun Rampal’s
Nail Polish to Salman Khan-produced
The channel is all set to utilise the free-to-air (FTA) broadcasting space.
14 Jan, 2021 - 04:22 PM IST | By indiantelevision.com Team
MUMBAI: Shemaroo Entertainment took a walk down memory lane to mark the first anniversary of its Marathi movie channel, Shemaroo MarathiBana. The event was attended by famous personalities from the Marathi film industry such as Mahesh Kothare, Mrinal Kulkarni, Siddharth Jadhav and Makarand Anaspure.
Since it’s inception, the channel has set new benchmarks in the Marathi entertainment industry bringing wholesome content for the entire family. Within a year of its launch, Shemaroo MarathiBana has become a household name for high-quality Marathi movies, and contributed significantly to the Marathi film industry. The channel ensured the viewers were engaged and entertained throughout the lockdown while theatres and other avenues of entertainment were shut.
India Khush Hua in 2021: Media & Entertainment outlook to go live at 4pm
13 Jan, 2021 - 06:24 PM IST | By indiantelevision.com Team
NEW DELHI: A sunrise sector for the Indian economy, the media and entertainment industry today stands on the cusp of a strong phase of growth. With changing user preferences and growing demand for good content, there lies ahead a plethora of opportunities ahead. However, it seems like the struggle to get the right advertising revenues is here to stay for a few more quarters, as the Covid2019 pandemic is still far from over. But, there is a silver lining that the industry sees, which will make these challenging times more fruitful.
Part 2 of our wrap of professionals who did stand-out work 2020.
07 Jan, 2021 - 09:31 AM IST | By indiantelevision.com Team
NEW DELHI: In the book of life, people couldn’t wait to turn the page on 2020, but at long last, we have arrived in 2021. There is a lot of energy and zeal in the media and entertainment industry to make a fresh start and rebuild everything back to its pre-Covid2019 glory. No doubt, 2020 was tough, but it has taught us several lessons – like not taking things for granted and being ready to adapt to changes.
Despite all the odds and challenges, content creators, production houses, service providers and broadcasters kept the ball rolling for consumers as the entertainment did not stop. It was available to the audiences in one format or the other. These professionals worked to create relentlessly fresh and differentiated content, organised live sporting events, and kept viewers engaged.
The broadcaster forayed into the regional music space with the launch of its Marathi music channel – Zee Vajwa. It will offer 3,000+ playlists, and also have a non-fiction show in the comedy genre, a category first. The network has already captured 57 per cent viewership share in Maharashtra with Zee Marathi, Zee Yuva and Zee Talkies.
ZeeL chief consumer officer Prathyusha Agarwal said, “With Zee Vajwa, we identified a need gap in the lifestyle genre to serve a holistic entertainment experience to the focused Sec A target audience. These viewers seek experiences from around the world but from the comfort of their own homes. That’s where Zee Zest seamlessly comes in, with diverse lifestyle content themes such as wellness, travel, lifestyle, food, home improvement, and culture.”