The aroma of doughnuts and fresh-ground coffee wafted through Via Flagler on Friday morning, signaling another step in the revitalization of Royal Poinciana Way in Palm Beach.
“We envisioned what this area once was. Now we are bringing the energy and fun back,” said David Frisbie, a partner with The Breakers in the new café and contemporary boutique called Main Street by The Breakers.
Frisbie and his wife Suzanne were the first customers when doors swung open at 6:30 a.m.
Via Flagler is a 1.3-acre, mixed-use development on the site of the former Testa’s restaurant. The Testa’s building, along with an adjacent empty gas station and shopping area, was demolished and replaced by Via Flagler, which also includes The Breakers Henry’s restaurant.
Canadian swimwear label is first retail shop in Breakers Via Flagler shopping plaza
Carla Trivino
Palm Beach Daily News
Canadian luxury swimwear label SHAN is trading in maple leaves for palm trees as it opens a new boutique on the island. The brand, which is available along with other luxury resortwear brands at The Breakers’ Absolutely Suitable in-hotel store, is upgrading to its own 2,000-square-foot boutique in the resort’s shopping plaza Via Flagler.
“It became natural for us to create this partnership of developing the store with them,” John Zoller, senior vice president of retail operations at The Breakers, said. “Their look is unique. People will appreciate the quality of fabric, fit and construction for ready-to-wear and swimwear. It’s perfect for a resort town.”