Vouchers, giveaways to bring office workers back to Brisbane CBD on Fridays
Business by Dan Knowles
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Subscriber only Desperate city shops and landlords will offer discount vouchers, gift card giveaways, freebies and coffee deals and even putt-putt in their building foyers in a bid to get workers to ditch Friday work from home and breathe life back into Brisbane s city centre. CBD offices are sitting one-third empty, among the most vacant in the country despite Queensland avoiding the long crippling lockdowns of other states, with foot traffic dropping by as much as 40 per cent compared to pre-COVID. The new campaign kicking off tomorrow aims to get workers to change their work from home day from Friday and get them into the CBD and spending money again.
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