Small businesses innovating via Instagram to stay afloat during COVID-19
by Dilshad Burman
Last Updated Dec 23, 2020 at 7:45 pm EDT
As Ontario prepares for a second lockdown on Boxing Day, it is yet another body blow to small businesses that have been struggling to survive since COVID-19 pandemic restrictions were first announced in March.
Many have gone out of business, others may not make it through this lockdown and still others are hanging by a thread.
Contending with closures, zero foot traffic and layoffs has led many small businesses to ramp up their presence online, where customers have also migrated to shop for everything from Christmas presents to toilet paper. Innovation is the name of the game to stay afloat and some local businesses and entrepreneurs have taken to Instagram to do just that.