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Reset Publication Date: 04/29/2021 By Joanna Murray, Director of Research, Development Media International An estimated 218 million women across low- and middle-income countries (LMICs) have an unmet need for contraception: that is, they want to avoid a pregnancy but are not using modern contraceptives. Mass media reaches a large share of the population in these countries, but how effective is it in changing behaviors? To answer this question, Development Media International (DMI) conducted a randomized controlled trial to evaluate the impact of an intensive, 30-month radio campaign in Burkina Faso that promoted family planning. The trial was funded by the Global Innovation Fund (GIF), Development Innovation Ventures (DIV) of the United States Agency for International Development (USAID), and an individual philanthropist.

Burkina fasoUnited kingdomJoanna murrayUnited nations population fundWhile the world health organizationDevelopment media internationalDevelopment officeDevelopment innovation venturesUnited states agency for international developmentGlobal innovation fundAbdul latif jameel poverty action labDevelopment mediaUnited states agencyInternational developmentPoverty actionWorld health organization