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Pamela Parker,
What a difference a year makes: Prophet’s Brand Relevance Index
We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying albeit in different ways and through different channels and businesses have been adjusting.
This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s incalculable turbulence has shaken up the Prophet Brand Relevance Index as never before.”
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In May 2021, Google will roll out a new ranking signal called page experience, which combines some existing signals with a new set of Core Web Vitals. As with any announced algorithm update, there’s a lot of speculation ahead of the rollout date and Google is drip-feeding us the occasional info and news update.
In this article, we summarise all of the latest news related to page experience and Core Web Vitals, including updated metric boundaries you definitely want to know about and some insights into the kind of impact Google expects this update to have.
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