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Between hype and reality - Newspaper

There are two types of sellers’ accounts on Amazon professional and individual. Reuters/File YOUNG Musaf Hanif, a software developer working with a start-up that provides ecommerce solutions and digital consultancy in Karachi, is very busy these days. Following the last month’s announcement that ecommerce giant Amazon has added Pakistan to its sellers’ list, several people have been approaching him and his firm with a similar question i.e. how fast they could launch a business on the mega online retail platform. “Every day I encounter people who are eager to make a seller’s account on Amazon but got no idea that it isn’t free,” says Hanif while referring to the hype the Pakistan Tehreek-i-Insaf government has created on social media about Amazon. “No doubt there is a great potential but people should understand making an Amazon sellers account and choosing a target market to sell their products is not easy because of strict rules as well as tough competition.�

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