Miami Shows to Join as One
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Photo credit: Informa/Forrest Johnson
The National Marine Manufacturers Association announced a partnership with Informa Markets to merge the Miami International Boat Show and Miami Yacht Show, including Superyacht Miami, creating one of the largest marine events in the world.
The joint production, which will be branded under Discover Boating and carry the Miami International Boat Show name, is scheduled to debut Feb. 16-20, 2022.
“For 80 years, the Miami International Boat Show has served as the recreational boating industry’s flagship event and a prized platform to showcase world-class products and innovations to nearly 100,000 people across the globe,” NMMA president Frank Hugelmeyer said in a statement. “With NMMA’s new partnership with Informa Markets, together, we will take the show to the next level and deliver an unforgettable experience for our members, attendees, exhibitors and the local community for decades to come. “
Keeping New Boaters and Anglers
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Entry-level boats, such as Bayliner’s Element, have drawn new boaters during the pandemic.
A surge in new boating and fishing participants last year has bolstered the marine industry at a time when other industries have struggled.
Drawing new boaters and anglers has been a boon for the boating business, which has struggled to add participants for years, but it has also led to an industrywide effort to keep those new customers engaged.
The Recreational Boating and Fishing Foundation, National Marine Manufacturers Association, and Marine Retailers Association of the Americas have partnered on a survey for the first time to help gauge the industry’s weaknesses and prioritize retention efforts.
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Winter Priorities
Dec 18, 2020
The monthly Pulse Report asks marine dealers to weigh in on how they are spending the winter months following a summer and fall that saw new-boat demand spike.
The five-question survey was launched by the Marine Retailers Association of the Americas and Baird Research in 2013 to take the pulse of monthly retail conditions.
Soundings Trade Only partnered with Baird to help distribute the survey and report its results.
The survey analyzes such industry data points as new-boat demand, inventory levels and access to credit. It also includes the Marine Retail Sentiment Index, which gauges retailer confidence.