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February 16, 2021 10:11
Kia Australia has launched a new integrated campaign that shows off the automotive brand’s new global visual identity, with the ‘This is Kia’ campaign airing throughout the Australia Open.
It was created with full-service agency Innocean Australia (owned by the Hyundai Motor Group), with the hero TVC featuring a Kia Carnival doing laps of the Sydney Motorsport Park in Eastern Creek, challenging perceptions of the car itself and Kia as a family vehicle brand.
Throughout the campaign, Kia features the remainder of its range including the Kia Sorento and the ‘stylish’ Seltos in a spot featuring actor Dacre Montgomery.