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Ad volumes of H2 2020 grew 34% over H1 2020: BARC India Share Via: HUL was the biggest advertiser followed by the Reckitt Benckiser Group In a challenging year for India and the world, it was reassuring to see an increase in ad volumes on TV in the second half of 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019. “Television continues to be the screen of the household and the most important medium for all the major advertisers to reach their audience pre-pandemic and post lockdown too. Return of originals along with the festive season and live sporting events boosted the ad volumes, taking the overall growth in ad volumes to 34% as compared to H1, 2020 and eventually minimising the reduction in volumes to a marginal -3% for the overall year, as compared to 2019” said, Aaditya Pathak, Head – Client Partnership & Revenu

India generalAaditya pathakReckitt benckiser groupClient partnership revenueReckitt benckiserClient partnershipRevenue functionDettol toilet soapsDettol antiseptic liquidBarc indiaஇந்தியா ஜநரல்ஆதித்யா பதக்ரெகிட் பென்கிசர் குழுவாடிக்கையாளர் கூட்டு வருவாய்ரெகிட் பென்கிசர்வாடிக்கையாளர் கூட்டு