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The Benchmark Series study reveals brand recall is 8 5 times stronger on ads featured in printed newspapers

BY Marija Mrvosevic ON 15 March 2021      3 min read The Benchmark Series, an independent large-scale study that aims to determine how Australians engage with ads on a variety of platforms, was finalised with an important discovery – advertising is highly effective within national and metro news. The study is intended to uncover the impact news platforms have on advertising engagement. With more than 5,350 participants, covering 42 print runs and 252 websites, the study generated 6,037 brand exposures. The Benchmark Series study supervisor Dr Duane Varan, CEO of audience research lab MediaScience says, “The overarching finding of the research is that national and metro news, in print and digital form, are extremely effective at embedding brands in people’s memories.”

Study: News gives better brand recall

Professional couple cops heavy fine over starving dog

Premium Content Subscriber only A BUSY professional couple was this week found to have left their pet staghound cross so underfed that its ribs and pelvic bones were sticking out of its lethargic and emaciated body. A court heard RSPCA inspectors went to the couple s home and rescued their dog Bella, and Damien and his wife Ashtika O Connor were charged with offences under the Animal Care and Protection Act. On Friday they went before Ipswich Magistrates Court for sentence, where it was heard they had owned Bella for six years. Damien O Connor, 37, from Collingwood Park and Ashtika O Connor, 25, both pleaded guilty to failing to feed Bella, a female Staghound cross type dog in June 2020; and breaching their duty of care by failing to provide appropriate living conditions between June 7 and June 23 last year.

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