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Marketing Automation Software Category Market to reach 2 69 Billion by 2024 | SpendEdge

What are the major market threats? The pressure from substitutes and a high level of threat from new entrants has resulted in the moderate bargaining power of suppliers. What is the expected price changes in this market? The Marketing Automation Software Category market is expected to have a CAGR of 9.82% during 2020-2024.  Who are the top players in the market? International Business Machines Corp., Adobe Inc., Oracle Corp., SAP SE, Salesforce.com Inc., SAS Institute Inc., HubSpot Inc., Act-On Software Inc., Infusion Software Inc., are some of the major market participants.  What are the pricing models followed by buyers? Subscription-based model, consumption-based model, and perpetual license model are the widely adopted pricing models in Marketing Automation Software Category Market.

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