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Legal Tech Platform Hello Divorce Raises $2M in Seed Round Funding to Disrupt the Broken Divorce Process
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Legal Tech Platform Hello Divorce Raises $2M in Seed Round Funding to Disrupt the Broken Divorce Process
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For Justice Tech Entrepreneurs, It s Deeply Personal
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Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity.
It’s important for law firms to get it right – and there are compelling business reasons to do so. Altman Weil reports that well-positioned firms can:
Improve cross-selling and organic growth among current clients;
Attract more targeted, desirable new clients;
Weaken the competition;
Become a more attractive candidate for mergers.
Need a more tangible motivation? Altman Weil also cites research that brand recognition in professional services firms can garner a 10 to 20 percent premium in fees.
Unbundled law firms find success offering virtual legal services
Image from Shutterstock.com.
In the family law realm, its unbundled offerings include coaching self-represented litigants on filling out divorce forms and preparing child support worksheets.
By emphasizing this nontraditional approach, also known as limited-scope representation, The Law Shop has attracted inquiries from consumers across the state seeking affordable legal assistance.
This interest from clients far beyond its base just outside of Des Moines prompted the firm to start providing some virtual legal services in the years prior to the coronavirus pandemic, said firm co-founder and partner Andrea McGinn. Doing so helped smooth The Law Shop’s transition to all-virtual work amid COVID-19 and enabled it to continue on a positive trajectory.