Chunghwa Post launches Hello Kitty merchandise
By Shelley Shan / Staff reporter
Fans of Hello Kitty, a popular Japanese cartoon character, yesterday morning lined up outside the Taipei Beimen Post Office, as Chunaghwa Post and Sanrio Co launched a series of cobrand products featuring the cartoon cat.
Hello Kitty is a global superstar, whose popularity has already lasted for 45 years, Chunghwa Post chairman Wu Hung-mo (吳宏謀) said at the product launch ceremony, marking the company’s first cooperation with the Tokyo-based firm that designs, licenses and manufactures products featuring popular Japanese cartoon characters.
The secret to the character’s enduring popularity is that Sanrio continues to design products that keep up with the times, Wu said.
2020/12/17 17:19 Chunghwa Post launches nine Hello Kitty products for Christmas Chunghwa Post launches nine Hello Kitty products for Christmas (CNA photo) TAIPEI (Taiwan News) Chunghwa Post Co., Ltd. on Thursday (Dec. 17) for the first time released products decorated with the popular Hello Kitty cartoon character ahead of the Christmas period. Top managers of the Taiwanese state-run mail company and of Japan’s Sanrio Co., Ltd. joined forces at the Beimen Post Office Thursday to present nine products, which did not include stamps, Radio Taiwan International (RTI) reported. Since the popular cat symbolized happiness and cuteness, the aim of the products was to create an upbeat mood for the Christmas period and chase away somber thoughts about the coronavirus (COVID-19) pandemic, officials said.
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Updated: Dec 14, 2020, 07:44 PM IST
2020 has been like a year never before. With all locked up in their homes, travelling and the entire travel and tourism industry did face a number of challenges and setbacks. Numerous flights and airline carriers were grounded while some came up with unique ideas to keep their business - opening airline themed restaurants in their offices or even virtual travelling became the new options.