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Behind the Work 79 Add to collection
Rekorder’s Erik Morales talks LBB through his spectacular ‘Con Mucho Acento’ spot, and how he was able to communicate a powerful message from the late Lola Flores…
Over 25 years after her death, there is still nobody quite like Lola Flores. The iconic dancer, singer, and songwriter was a true force of nature, known across the globe for what’s been described as her ‘overwhelming personality’ whilst onstage.
And it was precisely that spirit of individual strength and empowerment which Cruzcampo aimed to communicate with its campaign, ‘Con Mucho Acento’. When it came to finding the right spokesperson for its ad, therefore, could there be a more suitable voice than that of the late Ms Flores herself?
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Skarin said the idea emerged from discussions about our evolving identities in the digital age:
One of the most intriguing new developments in recent years have been the ability to create Deepfakes, where a computer runs a machine learning algorithm to predict what one face would look like in anotherâs pose. Anyone with the right tools and ability can now turn themselves into anyone else, so what does that mean for identity?
Some of the Deepfakes are more convincing than others. While Wilsonâs hairstyle looks good on Brad Pitt (like everything else), Hillary Clinton struggles to pull off his stubble.