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Tourism officials shifted messaging and dollars when pandemic hit

Tourism was one of the industries hit hardest throughout the peak of the coronavirus pandemic, and tourism organizations had to make major shifts in their marketing operations mostly away from encouraging travel, though not.

Breckenridge survey shows resident thoughts on livability, tourism and special events

Photo by Jeff Andrew / Breckenridge Tourism Office The Breckenridge Tourism Office presented its 2021 expectation survey to the Breckenridge Town Council on Tuesday, May 25, focusing on tourism, the outdoors and quality of life for residents in a post-coronavirus era. The survey was sent to more than 11,000 people, including year-round residents, second-home owners and residents of surrounding communities. It received 1,447 responses, with more than half coming from year-round residents of Breckenridge, though the survey is ongoing. Jake Jorgenson, representative from RRC Associates, the data research firm that facilitated the survey, and Lucy Kay, CEO and president of the tourism office, presented the results to the council.

Uttlesford District Council announces award winners

Uttlesford District Council has presented Making A Difference Awards to residents whose efforts helped the community during the Covid-19 coronavirus pandemic.

Colorado Ski Towns Could See Record Tourism This Summer As Hotel Occupancy Rates Tick Up

Car’s Pharmacy in Aspen, Aug. 22, 2020. Travelers are starting to make plans for a post-vaccination summer and Colorado resort towns want them to fill hotels in the coming months. In Aspen and Snowmass, the occupancy rate for the summer is already 29.9 percent, up from just 10 percent at the same time last year, according to a report from data provider Destimetrics. That’s a slight increase from roughly 28 percent at the same point in 2019, the data show. The area could see record summer visitation, said Jeff Hanle, a spokesperson for Aspen Skiing Company. Travel bookings in the area accelerated in March and April as pandemic restrictions eased, and the trend will likely continue, he said.

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