Gi-seong (played by Shin Min-jae) is the atypical Cute Man promised by the movie s title. He uses his harmless, pathetic charms to sell housewives on educational material. Gi-seong s profession has surprisingly little to do with the rest of the movie, though. That opening scene is merely the start to a convoluted series of events that leads the divorced father to start dating Il-yeong (played by Lee Jin-ri), a woman amenable to the nonintuitive charms of a divorced father.