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Fever-Tree Unveils Fever-Tree Distillers Cola
NEW YORK, N.Y. Fever-Tree, the world’s leading producer of premium mixers, which has set a new standard for quality and innovation by crafting the finest mixers to complement the finest spirits, announced Fever-Tree Distillers Cola for Summer 2021. Designed for mixing with the finest rums and whiskeys, the new expression is available nationwide at top bars, restaurants and hotels, as well as spirits retailers such as Total Wine & More, online via Kegworks or on-demand at iconic regional liquor stores, such as Pink Dot and Binny’s (MSRP: $4.99/6.8 fl. oz. 4-pack).
In the same way Fever-Tree revolutionized tonic water for gin, ginger for vodkas and sodas for tequilas by sourcing the highest quality, natural ingredients, Fever-Tree Distillers Cola will do justice to the premium whiskeys and rums with which it has been designed to mix. Made with the care and attention to detail with the most acclaimed distillers in mind, Fever-Tree D
Launch Of The Cognac Connection Year Two Campaign
Continuing to support creative cocktail creation through the spirit of competition
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NEW YORK, June 1, 2021 /PRNewswire/ The Bureau National Interprofessionnel du Cognac (BNIC) the entity promoting, protecting and developing the Cognac Geographic Indication and its culture is pleased to announce the launch of the 2
nd annual Cognac Connection campaign in the US. This virtual program has the core objective of educating and inspiring cocktail professionals on the Cognac region and spirit, as well as providing support to bartenders. Partnering with industry veterans, Lynnette Marrero and Ivy Mix of Speed Rack, along with media partner,
Global Bartending Talent Agency unveils new platforms 4th May, 2021 by Kate Malczewski
Global Bartending, the talent agency for drinks professionals, has announced two new initiatives that aim to support the hospitality industry with additional revenue streams and learning resources.
Global Bartending Talent Agency has launched the Global Bartending Marketplace (pictured) and Helping Hospitality platforms
The first, Global Bartending Marketplace, is an online shop that sells bar equipment, books and bottled cocktails from top bars and bartenders.
The agency takes a 10% commission from the sales, which will, for the first year, be reinvested into the marketplace’s advertising; the rest of the profits will go to the bartenders and venues that create the products ‘to restore and help bartenders and venues raise revenue’.
Master of Malt Blog
This week we’re celebrating a Cuban Prohibition classic, El Presidente; it’s an enigma in rum, vermouth and bitters. But what have the French got to do with it – or Christina Aguilera for that matter?
According to the BBC, the top five most popular lockdown 1.0 buys were Tequila, gym equipment, makeup, luxury bedding and elastic. I’m guilty of four of those items, but I eschewed elastic for something slightly more, as I like to tell myself, educational – MasterClass!
Yep, those Instagram ads finally paid off. No sooner had the well-worn security code of my debit card been tapped in (muscle memory is a wonderful thing), I had some of the best minds in the country teaching me their crafts. My favourite writer David Sedaris on storytelling and humour, Dr Jane Goodall on conservation, and, um, Christina Aguilera on singing.