Katie Byrne talks brand deals and death threats with Ireland s social media stars sundayworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sundayworld.com Daily Mail and Mail on Sunday newspapers.
When a group of 10 social media personalities moved into a mansion in Dublin 4, I had a vision in my mind of how they were passing their time.
I envisaged them padding around in gram-worthy loungewear, shilling product to their fans and practising dance routines in the mirror. I imagined them enjoying a pampered and languid existence of Korean sheet masks, fake tan and endless bounties of free stuff.
The reality, as I discovered after spending an afternoon with them, is something else entirely.
The Go House, Ireland’s first and only TikTok house, is quiet, very quiet, when I arrive on a wet and miserable Thursday afternoon. There are no Love Island-style tête-à-têtes on the sofas, fox-eye make-up tutorials or TikTokers doing the Renegade.