In Apple vs Epic Games, court battle is only half the fight
Epic Games faces an uphill legal battle against Apple in an antitrust trial starting on Monday, and a defeat for the maker of Fortnite could make it harder for US government regulators to pursue a similar case against the iPhone maker, legal experts said.
But win or lose at the trial, Epic, which has pursued an aggressive PR campaign against Apple alongside its court pleadings, may have already accomplished a major goal: drawing Apple squarely into the global debate over whether and how massive technology companies should be regulated.
San Francisco
Epic Games faces an uphill legal battle against Apple in an antitrust trial starting Monday, and a defeat for the maker of Fortnite could make it harder for United States government regulators to pursue a similar case against the iPhone maker, legal experts said.
But win or lose at the trial, Epic, which has pursued an aggressive public relations campaign against Apple alongside its court pleadings, may have already accomplished a major goal: Drawing Apple squarely into the global debate over whether and how massive technology companies should be regulated.
Apple has mostly succeeded in staying out of the regulatory crosshairs by arguing that the iPhone is a niche product in a smartphone world dominated by Google’s Android operating system. But that argument has become harder to sustain with the number of iPhone users now exceeding 1 billion.
BusinessWorld
May 3, 2021 | 1:39 pm
Image via Fortnite/YouTube
SAN FRANCISCO Epic Games faces an uphill legal battle against Apple Inc. in an antitrust trial starting Monday, and a defeat for the maker of
Fortnite could make it harder for US government regulators to pursue a similar case against the iPhone maker, legal experts said.
But win or lose at the trial, Epic, which has pursued an aggressive public relations campaign against Apple alongside its court pleadings, may have already accomplished a major goal: Drawing Apple squarely into the global debate over whether and how massive technology companies should be regulated.
Apple has mostly succeeded in staying out of the regulatory crosshairs by arguing that the iPhone is a niche product in a smartphone world dominated by Google’s Android operating system. But that argument has become harder to sustain with the number of iPhone users now exceeding 1 billion.
In Apple versus Epic Games, courtroom battle is only half the fight bdnews24.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bdnews24.com Daily Mail and Mail on Sunday newspapers.
By Stephen Nellis on May 3, 2021 6:35AM
Could make it harder for regulators to take action.
Epic Games faces an uphill legal battle against Apple in an antitrust trial starting in the US this week, and a defeat for the maker of Fortnite could make it harder for US government regulators to pursue a similar case against the iPhone maker, legal experts said.
But win or lose at the trial, Epic, which has pursued an aggressive public relations campaign against Apple alongside its court pleadings, may have already accomplished a major goal: drawing Apple squarely into the global debate over whether and how massive technology companies should be regulated.