Uoma Beauty Double Take Contour Stick âUomaâ means âbeautifulâ in Igbo (a common language spoken in Nigeria), a name well suited for a brand committed to rewriting the rules of inclusivity and diversity in beauty. Founded by beauty industry veteran Sharon Chuter, Uoma is inspired by self-expression, colorful living and Chuterâs own African pride. For example, the brandâs Say What?! Foundation is available in 51 different shades, and each of its Badass Icon Matte Lipsticks (which we named the best moisturizing matte lipstick of 2021) are named in honor of an influential Black woman.
Uoma Beauty Double Take Contour Stick ($40;
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I can’t stress this enough: Every texture of natural hair is beautiful iconic, actually! Whether we choose to freely wear our Afros and voluminous curls in all of their glory, switch up our look with a sleek blowout and silk press, or give our strands a rest by wearing protective styles like braids, twists, and hair extensions, the freedom and versatility that our coils embody is truly powerful.
Unfortunately, natural hair hasn’t always been accepted and offered a seat at the table with mainstream hair care brands. Once upon a time, looking for products that truly nourished curly and kinkier hair types was akin to searching for a needle in a haystack borderline impossible.