One of the hottest celebrity beauty brands is finally launching in the UAE and we can’t wait to try it out!
Singer and actress Selena Gomez’s make-up line, Rare Beauty, will hit Sephora stores and online in the Middle East on July 1.
The beauty brand was launched in September 2020 and apart from selling products such as lipsticks, foundation and concealer, Gomez formed the Rare Impact Fund that aims to raise $100 million over 10 years to help people underserved communities get access to mental health services. That’s not all; one per cent of Rare Beauty sales go into the Rare Impact Fund.
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DUBAI: Fans of US actress and popstar Selena Gomez in the Middle East will soon be able to get their hands on her cosmetics line, Rare Beauty, the brand announced on Instagram this week.
Rare Beauty will be expanding to the Middle East, Europe, New Zealand and Australia from the start of the summer and will be available at Sephora Middle East, alongside other celebrity brands such as Rihanna’s Fenty Beauty.
“We’re going global y’all! It’s finally happening this summer, and we re thankful to all our international community members for being so patient with us,” Rare Beauty captioned an Instagram video announcing the news.