Photo Courtesy Painting with a Twist
Painting with a Twist Founders Cathy Deano and Renee Maloney were looking for a way to give back to their community after Hurricane Katrina. After learning about speed painting events, both thought the concept could be an interesting business.
But Maloney said, “‘Well, I’m not the most creative type,’ so I’m trying to think of how this would appeal to a broader audience, ” says Katherine LeBlanc, CMO.
To which Deano responded, “‘well, why don’t we drink wine while we do it?’ And it was that simple,” says LeBlanc.
Since the company’s beginning, paint and wine events have grown. Now, there’s Pinot’s Palette, Muse Paint Bar and similar businesses across the U.S.