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Rare Rides: The Absolutely Epic 2002 Renault Avantime, a Big Sales Flop

Rare Rides: The Absolutely Epic 2002 Renault Avantime, a Big Sales Flop Let’s talk about Privilege. The Avantime was without predecessor at Renault, or really anywhere across the entire automotive landscape. This all-new type of car was part shooting brake, part van, part hardtop coupe, and part luxury greenhouse. The idea came not from Renault, but from the director of Matra, Philippe Guédon. He thought the descendants of Renault Espace owners (another Matra build) still felt a kinship to the modern, minivan incarnation of the family wagon. And as a result, younger buyers  wanted and deserved a grand touring van-coupe. Given Matra was a longtime business partner with Renault, Mr. Guédon took his idea over there. Renault brass said “Let’s do it!” and Avantime was underway.

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