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Blur star Alex James launches Britpop cider
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Alex James Britpop Cider Launches In Midcounties Co-op
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By Alice Leader2021-04-19T16:46:00+01:00
Midcounties Co-op launched its home delivery service just a year ago, in response to the pandemic, and yet it has now fulfilled over 120,000 orders. As it marks the milestone, chief retail officer Rupert Newman tells The Grocer how it plans to hone the service to continue serving the vulnerable in the wake of the pandemic, and of the other challenges of serving communities through the crisis.
How have you managed demand for home deliveries?
Whilst a number of our competitors were increasing the capacity to deliver online, we had a slightly more localised issue where we had a number of our customers who were being asked to shield, and didn’t necessarily have the means of accessing online slots.
The society increased its locally sourced Christmas range by 34% in 2020
Midcounties Co-op recorded a 7.7% like-for-like growth in sales over the festive period, boosted by a record number of locally sourced Christmas products.
The society increased its festive range by 34%, including Godsell’s Cheese from Gloucestershire, and Cotswolds-based vineyard Poulton Hill, driving its English sparkling wine sales by 175% year on year.
Overall, the sales of its enhanced seasonal range rose by 60% on a like-for-like basis.
“In this most challenging of years, our excellent seasonal performance is a credit to the hard work of our colleagues and suppliers who worked so hard to provide our customers with the very best products and service during December,” said the retailer’s chief retail officer Rupert Newman.
Midcounties Co-op boosted by local produce Print
14th January 2021
The Midcounties Co-operative, which has 225 food stores across central and southern England, grew like-for-like sales by 7.7% in the three weeks to 2 January 2021, boosted by an enhanced seasonal range.
The society increased its locally-sourced Christmas range by 34% in 2020 and over the festive period, like-for-like sales of locally-sourced Christmas products increased by 60%. Total sales of locally-sourced products exceeded £15m in 2020, compared to around £10m in 2019.
Rupert Newman, Co-op Midcounties’ chief retail officer, said: “The performance of our locally-sourced ranges was a particular highlight in December and underlines our customers’ desire to shop local, particularly in light of the difficulties many local suppliers have faced throughout the pandemic.
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