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Label will provide Rio Tinto's customers with information on the carbon footprint, water use, recycled content, energy sources, and community investment associated with its aluminium
Rio Tinto launches START: the first sustainability label for aluminum using blockchain technology
Rio Tinto has launched START, a sustainability label for aluminum based on blockchain technology. START will help customers meet the demand from consumers for transparency on where and how the products they purchase are made. It aims to empower end-users to make informed choices about the products they buy, enabling them to contribute to a sustainable future, and to differentiate between end products based on their environmental, social and governance credentials.
Customers will receive a digital sustainability label similar to a nutrition label found on food and drink packaging using secure blockchain technology. It will provide key information about the site where the aluminum was responsibly produced, covering ten criteria: carbon footprint; water use; recycled content; energy sources; community investment; safety performance; diversity in leadership; business integrity; regulatory