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Reality Gaming Group and Herotainment are moving in on the blockchain space with the launch of a new series of Smighties Universe digital collectables called Smighties Pods.
It is the latest move for the Smighties brand as it pushes forwards with building out a digitally-focused franchise. Already, the character-driven entertainment brand has landed digital and broadcast deals with over 40 channels across the globe, while its series of three successful mobile games has achieved a combined total of 2 million downloads.
In its most recent advance, Smighties is now taking on the blockchain digital collectables market. Fans can bow purchase their Smighties Pods via the Smighties Universe website. Each Pod contains a surprise variety of Smighties, as well as special Hotel Floors in which the Smighties characters will live.
Barcelona Star Gerard Piqué Becomes Strategic Advisor Of Ethereum-Powered Sorare
KEY POINTS
Piqué is investing $4.3 million in the company
The company will work with the player to onboard the top 20 football leagues in the world
Barcelona FC star Gerard Piqué has announced he is joining the blockchain industry by investing in Sorare, an Ethereum-based football trading card game.
Piqué will join Sorare as a strategic advisor and is reportedly investing $4.3 million in the firm. He recently participated in a seed funding extension round led by Cassius Family, a U.S. investment fund. The company s total funding reached $8.6 million after this, according to an article on Sifted.