Vanessa Kisby in the new Sweeties store, in New Market, Beccles.
- Credit: Nick Butcher Photography
A popular Beccles sweet shop has transformed into an interactive experience straight out of an iconic children s book after moving into the shop next door.
Paul and Vanessa Kisby, owners of Sweeties in New Market, have recreated some of the best-loved features of Roald Dahl s timeless classic Charlie and the Chocolate Factory for the opening of their new, larger store.
Undeterred by the first national lockdown earlier this year, the couple focused on their online sales to reach a national audience, while the resulting surge spawned the idea to move one door along New Market.