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Rupert Murdoch’s News Corp has decided against creating a UK version of Fox News, its television network that dominates US cable news while drawing criticism for its polarising content.
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Last modified on Tue 27 Apr 2021 09.25 EDT
Rupert Murdoch has drastically scaled backed plans for a new opinionated television service in the UK, after concluding that it is not financially viable to launch a fully fledged rolling news channel in the style of Fox News.
Rebekah Brooks, the chief executive of his News UK company, told staff the enormous cost of getting a television news channel on air meant it did not make business sense to push ahead.
She said the company would instead focus on reaching news audiences via shows on streaming platforms, adding: “While there is consumer demand for alternative news provision, the costs of running a rolling news channel are considerable, and it is our assessment that the payback for our shareholders wouldn’t be sufficient. We need to launch the right products for the digital age.”