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EMMA ditched, Roy Morgan returns in industry measurement shake-up
April 22, 2021 10:44
Media industry alliance, Think News Brands, will cease to use its measurement platform, Enhanced Media Metrics Australia (EMMA), in favour of Roy Morgan’s ‘Total News’ metric from 1 July.
The organisation said this move comes after it “listened to the industry and acknowledged the need to implement a single unified readership metric for total news, produced by one entity rather than with multiple data sources”.
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EMMA was founded prior to its implementation as the measurement metric by The Readership Works, using print readership data from Ipsos and Nielson for its monthly digital datings. It replaced Roy Morgan as the measurement body for the news industry some eight years ago. In July 2020, The Readership Works put the call out for expressions of tender for EMMA.
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Roy Morgan Research Australian unemployment drops to its lowest for a year as employment increases again in March
Country: This Roy Morgan survey on Australiaâs unemployment and âunder-employedâ is based on weekly face-to-face interviews of 745,847 Australians aged 14 and over between January 2007 and March 2021 and includes 5,959 telephone and online interviews in March 2021. The âunder-employedâ are those people who are in part-time work or freelancers who are looking for more work.
Latest Roy Morgan employment series data shows 1.64 million Australians unemployed in March (down 291,000 on February) for an unemployment rate of 11.4% - the lowest for a year.
12.75 million Australians were employed in March – the highest since early March 2020: