Pax8 Launches European Cloud Distribution Bid With Wirehive Acquisition
‘I don’t believe anyone is delivering on PSA integrations the way Pax8 intends to,’ says Pax8 Chief Revenue Officer Nick Heddy of the company’s entry into the European Union. By O’Ryan Johnson January 05, 2021, 05:25 PM EST
Pax8 is launching an expansion into the European Union with the acquisition of a U.K.-based consultancy, as the Wingman experience prepares to go toe to toe with about 40 other distributors for dominance in the old world, company executives told CRN.
“We gave a lot of thought to how we came into the market,” Pax8 Chief Revenue Officer Nick Heddy told CRN. “A lot of times you see these big, bad American companies come in to the EU and say, ‘We’re here. You’re welcome.’ We are not wanting to take that strategy.”