Social media app has become a big avenue of discovery for book-lovers.
Author of the article: Dana Gee
Publishing date: May 19, 2021 • 1 day ago • 5 minute read • Author G.S. Prendergast with her books: Zero Repeat Forever and Cold Falling White. Photo by Francis Georgian /PNG
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Last fall, a leasing administrator for a copier company in Atlanta went on TikTok and made a #BookTok video that ended up helping boost book sales for a B.C. author.
TORONTO When the pandemic struck Canada in early March, spurring lockdowns and the closure of non-essential businesses, Canadians were suddenly parted from pastimes such as going to the movies, hanging out with friends in a bar or attending concerts. But one of the few distractions still possible during a pandemic? Reading a good book. According to industry experts, Canadians increased their reading during 2020, particularly in the spring when books were a balm on the new reality of a deadly virus sweeping across the globe. Readers gobbled up books on topics from escapist romance to pandemic-themed thrillers to baking books.