Smells like teen spirit: Young Indians keen on IPOs of new-age companies
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Synopsis
The upcoming rush of new-age consumer internet companies listing on Indian bourses, including that of the food-delivery and restaurant discovery platform favoured by Ayush, has piqued the interest of a new crop of millennial and GenZ investors who are more vested in the consumer technology ecosystem.
ETtech
Illustration: Rahul Awasthi
Seventeen-year-old Ayush who is “bullish” about Zomato’s
much anticipated public offering will be among those looking to try their luck when the stock opens for subscription on Wednesday.
The upcoming rush of new-age consumer internet companies listing on Indian bourses, including that of the food-delivery and restaurant discovery platform favoured by Ayush, has piqued the interest of a new crop of millennial and GenZ investors who are more vested in the consumer technology ecosystem.
Synopsis
Excited about investing in a product they use, millennial & Gen Z investors pad up for their IPO debut
ETtech
Illustration: Rahul Awasthi
Seventeen-year-old Ayush who is “bullish” about Zomato’s
much anticipated public offering will be among those looking to try their luck when the stock opens for subscription on Wednesday.
The upcoming rush of new-age consumer internet companies listing on Indian bourses, including that of the food-delivery and restaurant discovery platform favoured by Ayush, has piqued the interest of a new crop of millennial and GenZ investors who are more vested in the consumer technology ecosystem.
“If it (Zomato) manages to get above Swiggy, it can easily branch out into its own cloud kitchens and cut costs. Foreign counterparts are already doing this, and cloud kitchens have exploded in India recently,” says the Mumbai-based teenager, undeterred by the fact that a mere 10% of the Rs 9,375 crore issue that goes live on July 14 is rese
Is applying to Zomato IPO worth it for average Indian investors? — Quartz India qz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from qz.com Daily Mail and Mail on Sunday newspapers.
Online brokerages invest in financial influencers
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ETtech
Illustration: Rahul Awasthi
Online brokerages flush with funds are tapping into financial services influencers and content creators to aggressively target young investors warming up to financial markets, amid a global stock market boom. Over 10 million new demat accounts were added in India last year, BSE data showed. Of these, many were debutants on online investing platforms.
These first-time investors have been helped along by content creators and financial influencers on social media platforms, including Google-owned YouTube and Facebook-owned Instagram, who are teaching the mostly under-30s audience the basics of investment – for instance, how to read a draft red herring prospectus.
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India’s
financial influencers are having a moment in the sun. Keen to tap their huge followings, online stock brokerages are lining up to offer them hefty commissions in exchange for more users.
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Online brokerages are fueling the financial inluencer economy
Hi, it’s Apoorva. Financial influencers are much in demand these days as India’s online stock brokerage firms, flush with cash, tap the growing community to bring some of their followers and viewers onto their platforms.