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Report: PepsiCo launches hemp beverage in Germany
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PepsiCo unveils Rockstar Energy + Hemp in Germany
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100 Thieves Forges Multi-Year Brand Deals With 2 Boston Beer Company Beverages
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Fabiola Torres, chief marketing officer of PepsiCo Energy, said the company knows that it s got stiff competition in the energy-drink category, so it wanted to create a product line that would appeal to more than just the typical consumer who buys energy drinks. Mtn Dew Rise Energy will also help Pepsi compete against upstarts in the category that are touting healthier energy drinks such as MatchaBar or Mati Energy, which derive a caffeine punch from tea.
The new line is available in six flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz and Peach Mango Dawn.
PepsiCo Partners with LeBron James to Launch Mountain Dew Energy Drinks
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