Rocket Companies, Inc., a Detroit-based holding company consisting of tech-driven real estate, mortgage and financial services businesses including Rocket Mortgage, Rocket Homes and Rocket Auto recently announced that Vice Chairman and CEO Jay Farner will participate in a fireside chat as part of J.P. Morgan’s 2021 Technology, Media & Communications Virtual Conference. The conversation will begin today, Mon., May […]
Quicken Loans to change name to Rocket Mortgage
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Quicken Loans LLC is changing its name to Rocket Mortgage to emphasize its fully digital mortgage brand, the Detroit-based lending giant said this week.
The change is set to take place July 31. It will harmonize the title of the country s largest mortgage lender with its technology that allows homeowners and buyers to close loans completely online. It also follows the adoption of the Rocket name by other subsidiaries of Rocket Companies Inc., which went public in August, and its sponsorships. Rocket has now eclipsed Quicken in affinity, according to the company.
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DETROIT, May 12, 2021 /PRNewswire/ Quicken Loans, America s largest mortgage lender and a part of Rocket Companies (NYSE: RKT), today announced it will officially change its name to Rocket Mortgage on July 31. This change will bring alignment to the overall Rocket brand, while also making it clear to homebuyers that technology, a core tenet of Rocket Companies, is injected throughout the entire homebuying lifecycle - from home search to mortgage closing. More than 20 years ago, Dan Gilbert, our founder and chairman, had a vision of putting the entire mortgage process online to simplify the lending experience and add more transparency. Since then, we developed proprietary technology to improve every piece of the process but we officially revolutionized the mortgage industry when we launched Rocket Mortgage in 2015, said Jay Farner, Rocket Mortgage CEO. Rocket Mortgage has grown to be the industry leader and the measuring stick for all