Post the reopening of theatres, films that were expected to have direct OTT release, like
Wild Dog, re-negotiated their digital deals to allow for a reasonable theatrical window before they are made available online. While January releases like
Krack made their way to OTT within days, more recent hits are enjoying a longer gap between the theatrical and OTT release.
The rush for OTT
Naveen Polishetty and Faria Abdullah in ‘Jathi Ratnalu’
Among the feature films under production, many are big and medium budget films, announced before lockdown. In addition, many others have jumped into the fray, hoping that one of the OTT platforms will lap up their projects.
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