Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists
Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.
If your reaction is aligned with this tweet from Verizon’s wireless customer service team, you’re not alone: After the way 2020 went, that furry little bugger better give us an early spring. ❄️ ☀️ #GroundHogsDay
The tweet also highlights an opportunity for brand managers to create content and share messages that tap into consumers’ and employees’ collective exhaustion after the unprecedented crises over the past year. Though you ultimately want to craft helpful and uplifting content, there is value in acknowledging difficult situations with authenticity. That can include some wry or even sarcastic remarks, as long as you balance your tone with the rest of your content and online presence.
GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy
Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.
Hello, communicators:
Cuisine Aunt Dai, a Chinese restaurant in Montreal, is grabbing both headlines and kudos for the honesty that its owner, Feigang Fei, includes in his menu.
Here’s the eatery’s Vermicelli salad menu listing:
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GitHub apologizes for firing employee over ‘Nazi’ remark
The company issued a