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Call it ICON: Central Iowa Water Trails, now Iowa Confluence Water Trails, launches grassroots fundraising campaign Kim Norvell, Des Moines Register Central Iowa leaders want to spend $117 million on recreational waterways Replay Video UP NEXT The effort to transform central Iowa s waterways into a recreational amenity for kayaking, fishing and surfing has a new name  Iowa Confluence Water Trails, or ICON for short. The Tuesday brand announcement for what was previously known as Central Iowa Water Trails coincides with the launch of a fundraising campaign to meet the group s goal of securing about a third of the project s $117 million cost from private donors. 

United statesDes moinesRaccoon riverMaggie mcclellandZach boyden holmesBryon houlgraveBetter utilizing investments to leverage developmentDes moine confluence brewing coUs department of transportationPrincipal financial groupIowa confluence water trailsCentral iowa water trailsVan meterRegister waterDan houstonRegister dan houston