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Apple s expert witness grilled by Epic over frictionless spending outside the app

How easy would it be for customers to depart the walled garden, legal eagles ask economist Matthew Hughes Fri 14 May 2021 // 17:18 UTC Share Copy Epic Games lawyers had a chance to put Apple s expert witness through the wringer in the latest from its California bench trial. Counsel for Apple called to the stand Lorin Hitt, an academic from the prestigious Wharton Business School in Pennsylvania. Hitt – who had been selected as expert witness for Apple – questioned whether iOS was as effective at locking in users as previously claimed, citing a 26 per cent switch rate. He also debated whether users remained loyal to a platform because of switching costs, or because they simply like it.

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