Why freedom day is the latest example of COVID propaganda
The Conversation
19 Jul 2021, 06:40 GMT+10
The lifting of most COVID legal restrictions on July 19 has been dubbed freedom day by some politicians and journalists. Though not an official designation, this popularisation of this moment with such a saying closely follows two of my 10 golden rules of propaganda that I ve developed in my years studying the practice. First, appeal to the instincts rather than the reason of the audience, and second, build around a slogan. Then repeat, repeat, repeat.
To this end, the media s regular use of the phrase reflects its compliance with - and encouragement of - the government s pandemic communications strategy. It is one of these phrases that you cannot quite place where it first emerged but which quickly seeps into public discussion to the point that we all know what it means.
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Why freedom day is the latest example of COVID propaganda
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