By George Nott2021-02-18T12:46:00+00:00
Source: Pexels
Unilever has sold through delivery apps in the UK for some time, but says the latest push is into “other categories”
Unilever is building a “newly formed Grocery Now” team in the UK, to capitalise on growing demand for rapidly delivered groceries.
The Grocery Now initiative “comes to life” through two main delivery channels, Unilever said: convenience stores and supermarkets on aggregator apps like Deliveroo and Uber Eats, and delivery apps like Getir, serving customers from their dedicated warehouses.
In a recruitment ad to join the Grocery Now team, the company revealed it is seeking to achieve “at least” £2m in orders in the 2021 financial year.
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