0 April 30, 2021 14:31 by Olivia Stock
Gemma Cockrell
The 2010s landscape of emo rap and forward-thinking pop has given birth to a new generation of artists who are young, queer and fiercely determined. Though broadly tagged as ‘hyperpop’, the genre defies any and all definition – Gemma Cockrell asks whether this is its crux or capstone.
Assembling elements of trance, nightcore, emo and pop into one digital amalgam of sounds, hyperpop took 2020 by storm. The genre’s immense DIY spirit and the sense of rebellion that hyperpop artists share is rendering music fun again, prioritising the emotion and community over commercial sales.
Reflecting on the genre a year on from its monumental rise in popularity, it is difficult to determine whether hyperpop is the sound of the future, or just a fleeting lockdown fad. There are often repeating patterns in the music industry, and to determine whether hyperpop has lasting potential, it makes sens
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