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Simba Smoby Toys UK has reported a significant increase in retail sales, with 2020 figures up 24 per cent on last year with momentum continuing into 2021, that the firm has attributed to the ‘huge investment’ it made into the Smoby brand last year.
According to the team, Smoby sales are already up 74 per cent year to date, as reported by the NPD Group and its February figures.
Having launched the dedicated Instagram and Facebook channels last summer, Smoby UK now has a five-figure social following, and has already reached hundreds of thousands of social accounts in 2021. Smoby has also established numerous partnerships with high profile parents and celebrities, who have been spreading the word for Smoby among their followers.
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